‘Prema Ishq Kadhal’ is a film to be directed by Pawan Sadineni, a short-film maker. Producer Bekkam Venugopal of Tata Birla Madhyalo Laila and Mem Vayasuku Vaccham fame says that he has decided to invest in the movie as he reckoned the director's talent.
"The film will be portrayed like a bollywood film. PIK is about new experiences. It’s a multi starrer movie," he said.
Karthik Ghattamaneni, who trained in Rajeev Menon's institute, is the cinematographer. The film will go on the floors once the pre-production gets wrapped up.