New Delhi: Penguin India, known for publishing the best writing from the Indian subcontinent, will mark its silver jubilee celebrations in 2012 with a series of initiatives, including the launch of a list comprising some of the best loved titles in its 25 years.
A series of events, activities and initiatives are planned throughout the year and a Penguin 25th Year Logo will be launched. Their silver jubilee theme is a celebration of the joy of reading.
Penguin India's 25th year celebrations will start at the Jaipur Literature Festival which kicks off on January 20. Members of the global Penguin board including Penguin’s global Chairman will be in Jaipur to be part of the anniversary celebrations, along with key authors and leading opinion makers. The celebrations will continue around the year, with a series of special promotions and activities, including the launch of an exciting range of titles, collectibles and merchandise.
"Over two and a half decades we've built a publishing brand in India that is instantly recognized and respected across the country. The celebrations start at the Jaipur Literature Festival... and our mega plans will be unveiled at Jaipur," Andrew Phillips, CEO, Penguin Books India said.
Penguin India will launch a list of the 25 Popular Penguins comprising some of the best loved titles published by Penguin India in its 25 years - from Mahatma Gandhi's My Experiments with Truth and RK Narayan's The Guide to Arundhati Roy's The God of Small Things and Shobhaa De's Starry Nights - these are given the classic Penguin branding with orange and white striped covers (for the first time in India) and made available at a very accessible price.
Penguin India will also launch a whole range of collectibles and merchandise available across retail stores throughout India.
Penguin India will also, in the course of the year be launching the 'Give Back' campaign, the highlight of which would be a major CSR initiative through the year, starting with the first quarter of 2012 - when Rs 25 from the sale of each Popular Penguin will go to a charity fund.