Business

Pepsi to launch fat-blocking special soft drink

IANS | Posted on Nov 12, 2012 at 08:58pm IST

London: Pepsi plans to launch a version of its cola drink that it claims acts as a fat blocker, the Daily Mail reported on Monday. Pepsi Special is made with dextrin - an indigestible form of dietary fibre. Studies on rats suggest this can reduce the absorption of fat in the body and lower cholesterol levels.

There is no information about how much sugar and corn-syrup it contains, compared to standard Pepsi, but a spokesman said it would have a "crisp refreshing and unique" aftertaste. The drink, which will first be sold in Japan, comes in a "luxury" gold and black bottle with the Pepsi logo emblazoned on the side, the newspaper said.

Pepsi Special will cost 150 Yen (1.20 pounds). There is no word yet on if and when Pepsi Special will go on sale in the US and Europe.

Pepsi to launch fat-blocking special soft drink

The drink, which will first be sold in Japan, comes in a "luxury" gold and black bottle with the Pepsi logo emblazoned on the side.

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Pepsi

Posted on Mar 22, 2013 at 10:19AM IST
Pepsi is a soft drink produced and manufactured by PepsiCo. It is sold in many places such as retail stores, restaurants, schools, cinemas and from vending machines. The drink was first made in the 1880s by pharmacist Caleb Bradham in New Bern ...