With no new releases in the theatres, the action has shifted to the endorsement world. Brands are going all out to sign up Bollywood stars to promote everything from chewing gums to moisturisers. Interestingly it's not the same old faces we are used to seeing. A cola brand has dropped SRK for a younger (read cheaper) face, while Aishwarya Rai has also lost her contract with a cosmetic giant to the Masakalli girl. So let's take a look at the new faces who are taking the ad world by storm.
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