'Pizza' emerges as the winner at the Tamil box office, gets word of mouth publicity

Chennai: Of the 13 Tamil films released in October, horror-thriller 'Pizza', which raked in Rs 1.85 crore in first two weeks, evolved as the major winner at the box office. "'Pizza' was made on a shoestring budget and it collected Rs 1.85 crore in the first two weeks. The amount it garnered is far better than what other Tamil films that released in October managed to collect," Trinath, trade analyst, told IANS.

'Pizza', which released on October 19, opened to lukewarm response but gradually picked up business through word of mouth.

"The film didn't have a grand opening but managed to create buzz through word of mouth with its offbeat and intriguing narrative. The number of shows in multiplexes were also increased due to the initial buzz and the movie is still running to packed houses," added Trinath.

\'Pizza\' opened to lukewarm response but gradually picked up business through word of mouth.

The film revolves around a pizza delivery boy, played by Vijay Sethupathi, whose life undergoes dramatic changes whilst on one of his home delivery trips.

Besides the Tamil dubbed version of 'English Vinglish', Suriya-starrer 'Mattrraan' was the only big budget film that released in October.

"'Mattrraan' may have collected more than 'Pizza', but the film didn't live up to the expectations and moreover, it was a big budget film," Trinath added.

Meanwhile, Suresh Kondeti, who has bought the rights of the film in Telugu, is set to remake or dub the film.

(For updates you can share with your friends, follow IBNLive on Facebook, Twitter, Google+ and Pinterest)