Los Angeles: The Sin City has hit a jackpot! Prince Harry's naked pictures gave Las Vegas a whopping $23 million worth of free publicity, as the images were seen by 154 million people. The 28-year-old royal caused controversy when nude photographs of him playing strip billiards with a bevy of beauties were published online in August.
Though Harry is yet to recover his dignity from images of his now-infamous game of "strip billiards", the city's tourism board has estimated the scandal's publicity value for Las Vegas at $23 million. According to a new report issued by the Las Vegas Convention and Visitors Authority (LVCVA), the incident has given the city a major tourism boost as the images were seen by an estimated 154 million people.
"God bless Prince Harry. He made us a bunch of money," TMZ.com quoted LVCVA Board Chairman Tom Collins as saying a recent board meeting. The city rolled the dice on a tourism campaign pegged to the TMZ's posting of cell phone pictures of Prince Harry 'cavorting' with women in the buff in his $8,000-a-night suite at the Wynn and Encore hotel.
The 28-year-old royal caused controversy when nude photographs of him playing strip billiards with a bevy of beauties were published.
The agency is reportedly unsure of exactly how much the scandal boosted profits, but officials said that there is no doubt that the scandal had a positive effect on their economy.