Click to play videoMumbai: For the first time in Bollywood, big and small film producers have come together on the same platform. Their battle is against multiplex owners on the profit sharing figures. Producers are demanding a 50 per cent profit share which the multiplex owners have turned down.
Producers have called an indefinite strike from April 4. Since there will be no new Hindi releases at the multiplexes, their management is now making other arrangements to pull the crowd.
Fame Cinemas has opened its doors to stage plays starting with the popular Vagina Monologues, the biggest multiplex chain Cinemax, that currently has a foreign film festival on, is all geared up for a Marathi film festival.
“We have been building up with Marathi film fest. It started with Mumbai and now to all over Maharashtra. Moving forward, we have kept a screening of international films at our Versova branch where we show one international film for which we have tied up with Enlighten Film Society, we are exploring with play festivals. So by next month, you will have a series of plays to watch,” says Senior VP, Cinemax, Devang Sampat.
Multiplexes will also cut down ticket prices for English and Marathi films.
“Depending from movie to movie, we keep changing our price. We had a price cut from the time of Ghajini to Rab Ne and are three months away from these films. We have seen in all a 15 to 20 per cent rate cut,” says Sampat.
Producers may have forgotten the words of the showman but multiplexes continue to believe that the show must go on.
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