New Delhi: A website promising to offer clear and non-judgemental information to the young on safe sex, homosexuality and other sex-related issues was launched on Friday.
The site has two versions - lovematters.info in English and lovematters.in in Hindi - and was launched by Dutch international public broadcaster Radio Netherlands Worldwide.
Apart from the website, people can access the information on their mobiles too.
The website is also available in English and Spanish.
"Before coming to India, we conducted a survey in Delhi and Mumbai and a majority of the 300 people interviewed said they wanted such information, but preferred if they got it on their mobiles," Michele Ernsting, coordinator of Love Matters, told IANS.
"Though it's a sensitive subject, the response in India was overwhelming so we decided to launch the sites here," added Ernsting.
The website offers personal stories, blogs, news and studies tailored for the Indian audiences and the information can be accessed without registering.
"The Hindi version of the site shall offer not only translations but adaptations as well. It is the first time that information on sensitive issues would be available in Hindi," Vithika Yadav, web editor of the site, told IANS.
According to Ernsting, the site is different because it's neither pornographic nor bland like a medical portal. "We want to spread the message of safe sex but also want to encourage people to enjoy sex," she said.
To help avoid potentially embarrassing situations, the websites also have a quick close feature that immediately takes the user to the Radio Netherlands Worldwide website.
RDW has been in India for the last five years and has partnered with the All India Radio, Gyaan Vani radio channels promoted by the Indira Gandhi National Open University (IGNOU) and several local FM channels.