Bangalore: The Rajini phenomenon is all about the Rajinikanth fans -- young to the old, the rich to the poor, cutting across social hierarchies and divides.
They will all want to catch the superstar first day first show, they'll do whatever it takes to be there and ‘Endhiran;’ is no different.
Fans can be seen belting out Rajini's punch lines, his dialogues, aping his signature moves such as trying to put on the sunglasses like their favourite actor does.
Rajini mania is back with the release of ‘Endhiran - The Robot’.
This is proof that the Rajini mania has a pan South India appeal. He is the superstar of Tamil cinema, but his fans are not limited by the Tamil borders.
From Bangalore to Hyderabad and even Trivandrum, fans poured out to catch their Thalaivar play the invincible robot on screen. But with only 24 theatres showing the movie in Karnataka, the price of Endhiran's tickets were at an all-time high. But the fans are not affected and were willing to shell any amount for the tickets.
The Rajini mania was perhaps at its best in the star's bastion – Chennai. Fans started the day with the ritual of pouring milk and garlanding the star's giant cut out -- a reminder that Rajini is much like a god to his fans in Tamil Nadu. The first show was as early as 5 in the morning.
His fans are the ones who guarantee the success of every Rajini movie at the box office but can they make Rajinikanth India's biggest superstar?
The actor hasn't hit gold in North India till now, but Endhiran's producers are testing waters north of the Vindhyas this time. The big question is will ‘Endhiran’ finally help him cross the barrier?