Click to play videoNew Delhi: Shah Rukh Khan's magnum opus 'Ra.One' collected 18.5 crore rupees on day one. Even though 'Ra.One' opened in about 3,000 screens across India, making it the widest release for a Bollywood film, it did not match opening figures of Salman Khan's 'Bodyguard' at the box office.
'Ra.One' was released on Diwali Day amidst much fanfare and trade analysts had earlier expected a figure of about Rs 15 crore for Ra.One's opening day collections. Remember, 'Bodyguard' beat all records when it collected a whopping Rs 20.6 crore on its opening day. Meanwhile, Aamir Khan's last big release, '3 Idiots' raked in Rs 13 crore on day one.
Trade analyst Taran Adarsh tweeted: "India figures: #RaOne *Hindi + Tamil + Telugu* Rs 18.25 cr nett. Thursday expected to be Rs 22 cr to Rs 25 cr nett."
The marketing budget of Ra.One is between Rs 40- 50 crore, with nearly 30 tie-ups with various brands.
The promotions started in January with a tweet of the poster, followed by a 10-second trailer during the World Cup semi-final match between India and Australia. The promotions have gone on for 10 months, the longest ever for a Bollywood film.
From a fast food chain, deodorant brand, cell phone brand, gaming console, auto brand to its very own YouTube channel, team Ra.One has roped in everything for the promotions.
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