New Delhi: Alleged racist remarks against Bollywood actress Shilpa Shetty in British television show Celebrity Big Brother have set off a chain reaction in Britain's Parliament and among India's politicians.
Thousands of protest emails are flooding England's media regulator Ofcom and Channel4, which is airing the show.
But the Shilpa Shetty and her housemates on Celebrity Big Brother are oblivious to the storm outside the studio.
Here are snippets from the show on Wednesday:
British Police is now investigating threats to the housemates in Celebrity Big Brother after Channel 4 producers passed on two emails threatening occupants of the Big Brother house following alleged racist remarks against Shilpa.
Security has also been steeped up at the house. Labour MP Keith Vaz, of Goan origin, submitted an early day motion in the House of Commons as well.
Meanwhile, the Indian Government said it will ask for a report from its London High Commission.
Is it just bullying crossing the fine line to racism or is it a studied move to yank up the ratings of Celebrity Big Brother?
While the debate rages across continents, Shilpa and Channel 4 might just emerge to be the only winners.
(With inputs from Akanksha Banerji )