Samsung eyes 65 per cent share in tablet market

New Delhi: Handset maker Samsung said it expects its market share to rise to 65 per cent in the Indian tablet PC market as it expands its product portfolio during the year.

The company recently launched its 10.1-inch Galaxy Note 800, priced at Rs 39,990, and expects to launch more devices in the category in the coming months.

"We have a 57 per cent market share in the Indian tablet PC market, which we would like to increase to 65 per cent by the end of this year. The market is witnessing strong growth and we expect to capture a strong share on the back of the new line of products that we will introduce in the coming months," Samsung Country Head (Mobile and IT) Ranjit Yadav told PTI.

Samsung eyes 65 per cent share in tablet market

The Galaxy Note 800, which was launched last week, extends the Galaxy Note category introduced last year.

He, however, did not disclose details of the products.

Samsung has one other tablet, Tab 2310, in the market, while its earlier devices have been phased out.

"The tablet PC market was about half a million devices last year. This year, it is estimated to be triple," Yadav said.

There has been slew of launches of tablet PCs in the last few months as companies, especially homegrown firms like Micromax, Karbonn and Zen, have introduced their devices at competitive prices.

Just as in the case of feature phones, compared to over Rs 20,000 tablet PCs from the stables of multinationals like Samsung, domestic firms have devices in the category for even less than Rs 5,000. However, the pricing is dependent on the features and devices with calling capabilities are priced

higher.

The Galaxy Note 800, which was launched last week, extends the Galaxy Note category introduced last year.

The device comes with a stylus (S Pen), a 10.1-inch display, 1.4GHz quad-core processor, 5-megapixel main camera and a 1.9-megapixel front-facing camera.

"India is one of the first 10 markets in the world where the Galaxy Note 800 is being launched. I expect this device in many ways to fuel the growth of the tablet market in India and help us further strengthen our market leadership in the tablet market here in India," Yadav said.

The other markets include the US, the UK, Hong Kong, the UAE, Germany, and Taiwan.

The device offers multi-screen option for six apps (S Note, Internet Browser, Video Player, Email, Gallery and Polaris Office), which can be used simultaneously.

The device also features a 'My Education' app, which provides more than 10,000 free videos of educational videos mapped to the Indian curriculum for students from Class I to XII. It also has more than 800 education text books.