Click to play videoLondon: Britain's Channel 4 will now apologise thrice for the racist row involving Shilpa Shetty on its Celebrity Big Brother show.
UK television regulator Ofcom has ordered Celebrity Big Brother to apologise on air for the racial row in its last series involving Bollywood actress Shilpa Shetty.
According to a statement issued by Ofcom, the reality show's producers Endemol made "serious editorial misjudgement", thereby breaching the TV watchdog's code of conduct.
Ofcom has communicated that Channel 4 had "failed to appropriately handle certain material so as to adequately protect members of the public from offensive material."
These include certain participants' remarks about cooking in India, an abusive comment asking Shilpa to return home and a remark which called the actress "Shilpa Poppadom".
There were more than 40,000 complaints that were sent to Ofcom after which the entire investigation took place. It also emerged that there was some unseen footage that had not been broadcast but that was on the show, which too contained some racist comments against Shilpa Shetty
Among other decisions, Ofcom has decided to impose a statutory sanction on Channel 4 directing the channel to broadcast a statement of Ofcom's findings immediately before the start of the broadcast of the first programme of the eighth series of Big Brother, which begins next week.
Meanwhile, Channel 4 has also issued a statement accepting Ofcom's findings and decisions on the issue.
(For updates you can share with your friends, follow IBNLive on Facebook, Twitter, Google+ and Pinterest)
More on IBNLive Right Now
TOP NEWS
MOST SHARED
PHOTOGALLERY
