Mumbai: Director Kiran Rao, who is lending her support for 'Ship Of Theseus', has taken tips from actor-producer husband Aamir Khan for promoting it.
Kiran would be presenting writer-director Anand Gandhi's upcoming film 'Ship Of Theseus'.
"Aamir liked the film and we did take suggestions from him from him from time-to-time. He is like an outside support for the film. He feels the film needs to be nurtured. It should be given special care and time to grow," she said.
Aamir liked the poster of the film. In fact it was on his suggestion that the makers retained the old poster.
Kiran also clarified she has not turned producer and is not considering launching her own banner.
"I am a presenter, have given my support for this film. I have not turned producer with this film. Also I am not looking at having my own banner, I would not part way from Aamir Khan Productions, and will direct films for them. I
don't have plans to turn a producer as of now," she said.
Kiran has come up with a unique strategy to promote the film as she would be promoting it online and not on television. She feels the digital medium holds the key to the future and is the right way to go forward.
"The digital...online medium is growing. The film needs to grow with time. We are not aiming to have a direct competition with big blockbusters. We have specific plans for marketing it online, which is a better way," Kiran said.
The film that has been to several festival circuits will release in India on July 19.
"I am happy that Kiran Rao has come on board for this film. It feels good when filmmakers like Anurag Kashyap praise your work," director Anand Gandhi said.
'Ship of Theseus' explores questions of identity, justice, beauty, meaning and death through the stories of an experimental photographer, an ailing monk and an enterprising stockbroker.
"The film raises questions and also somewhere gives answers to things that we want to know," said Gandhi, who has been a writer of popular TV shows 'Kyunki Saas Bhi Kabhi Bahu Thi' and 'Kahaani Ghar Ghar Ki'.