Shah Rukh Khan will be seen sporting a handlebar mustache for Farhan Akhtar's MARD campaign. Akhtar has tied up with IPL to promote a cause. Akhtar would be distributing 70, 000 mustaches in one of the biggest matches between Shahrukh Khan's team Kolkatta Knight Riders and Priety Zinta's Kings 11 Punjab at Eden Gardens. Everyone in the huge stadium would be sporting a mustache in support to the cause, MARD. Akhtar has vowed to spread awareness about gender inequality and rape through social media via his initiated MARD, which stands for Men Against Rape and Discrimination. The filmmaker-actor recently tweeted pictures of SRK and Preity Zinta shooting for the MARD campaign.