Sony counts losses post-World Cup

BUBBLE BURST: Sony is eager to move over the World Cup debacle.

ibnlive.com is on mobile now. Read news, watch videos
be a Citizen Journalist. Log on to m.ibnlive.com NOW!

Related Stories

Top Headlines

Top Videos

Most Popular

• Education reform will be for all Indians: Sibal 

• Federer wins record-breaking 15th Grand Slam title | Photogallery 

• Budget preview: Promises to keep | What to expect and what not 

• One-upmanship: Sonia, Pawar in foodgrain politics 

• 5 feared dead in Madhya Pradesh factory explosions 

• Policemen guard Maya's statue wealth across UP 

• Youth shot dead by cops had 26 injury marks | Watch 

• CPI-M leaders to act to curb Kerala infighting 

• Recruiter of child suicide bombers held in Afghan 

• Paes-Black lose Wimbledon mixed doubles final 

• Pranab has promises to keep in Budget of hope 

• Youth shot dead by cops had 26 injury marks 

• Kargil victory was certain: ex-army chief 

• Bollywood stars sizzle at the IIFA fiesta 

• IBNFocus: TDS process simplified 

• No minister contacted Madras HC judge: CJI 

• Scrap EVMs, let's go back to ballot, says Advani 

• CNN-IBN debate: Homosexuality vs Indian morality 

• Watch: Parties react to HC judgement on gays 

• Railways fail to provide basic facilities to passengers 

• Kambakkht Ishq is not vulgar or offensive: Akshay 

• Federer wins record-breaking 15th Grand Slam title 

• Umpire dies after being hit on head by ball 

• Budget preview: Promises to keep 

• Education reform will be for all Indians: Sibal 

• Who said what about record champion Federer 

• Chronology of Federer's record 15 Grand Slam titles 

• 5 feared dead in Madhya Pradesh factory explosions 

• One-upmanship: Sonia, Pawar in foodgrain politics 

• Recruiter of child suicide bombers held in Afghan 

Photogallery

Find us on Facebook | Join IBNLive community

Stay ahead with G-Talk Buddy | Click now!

Mumbai: Sony's World Cup innings ended this weekend with a whimper. Now starts the tab on the Sony revenue scorecard.

The ICC World Cup may be over but official broadcaster, SET India's cup of woes are not over as yet. Sony had estimated to make revenues worth Rs 400 crores in this World Cup. But due to India’s early exit, it's targets for the entire year were dampened.

Nearly Rs 200 crore is riding on the TV properties for the rest of the year on Sony. Coming up next month is the third season of Indian Idol. With all the six sponsors for the show finalised, Sony is eager to move on from the World Cup.

“We have not re-negotiated with any sponsors. We have lost a lot on this world cup too. We are in no position to offer anything to any sponsor and going fwd - it's tough to say what the impact will it have,” said Rohit Gupta EVP-Sales, SET India.

Sony Chairman Howard String who was in India two-weeks back has extended CEO Kunal Dasgupta's contract for the next 3-years despite the World Cup disappointment.

But Sony's revenue targets for the year are under scrutiny and its IPO plans have been postponed indefinitely. However media planners say, all it would take, is two hit shows for Sony to bounce back

Sponsors like Airtel, P&G, Loreal have signed on for the next season of Indian Idol reportedly at a discount to the last season's sponsorship rates.