ibnlive » Movies

Oct 15, 2006 at 11:12am IST

SRK gets onboard Blue Billion Express

New Delhi: Pepsi's "Blue Billion Express", heading for Jaipur to cheer the Indian cricket team that takes on England at the ICC Champions Trophy match, was flagged off by Bollywood superstar and Pepsi ambassador Shah Rukh Khan early on Sunday.

Former Miss World Priyanka Chopra, also a Pepsi brand ambassador, also boarded the train with SRK and hundreds of fans to cheer the team at the match.

The "Blue Billion Express" is part of Pepsi's efforts to create a community of a billion cricket fans.

ON TRACK: The Blue Billion Express is part of Pepsi's promos for the ICC Champion's Trophy.

The Blue Billion Express is part of Pepsi's promotional efforts for the ICC Champion's Trophy.

While in Jaipur, the cheerleading team will chant - "Oooooh Aaaaah India, Aaaaah Yaaaaa India!" - at the Sawai Man Singh cricket stadium.

A special cricket museum created inside the train has exclusive cricket memorabilia such as the ICC Champion's trophy and a cricket bat that belongs to star cricketer Sachin Tendulkar.