India | Updated Jun 18, 2007 at 07:45am IST

SRK lines up at camel beauty salon

Swati VashishthaSwati Vashishta, CNN-IBN

Barmer (Rajasthan): It’s time the metrosexual males moved on because now there's a new man in town who is driving all the women crazy.

Shah Rukh Khan is just one of the many camels who is queuing up at the Gorbandh Beauty parlour for camels at Tilwara.

Beauty parlours for camel makeovers have become a rage. And one of the parlours at a camel fair is a huge hit with camel owners because of it is economically priced.

“I got a camel here and priced it at Rs 15,000 but I found no buyers, then I took it to the beauty parlour and after the makeover I sold it for Rs 35,000,” says a camel owner from Jaisalmer.

The beauty bug has bitten the beast and its owners alike. While the owners count the cash and take the trophy camels around with pride, the camels are only too happy to lazily indulge in styling sessions.

There is camel hair colour, hump hairdos, camel tattoos and oodles of camel accessories at the parlours. So What's next - a camel fashion week?

“There are camel makeover packages from Rs 50 to Rs 5,000. It's given as much importance as a lady getting dressed up,” says the owner of Gorbandh beauty parlour, Pratap Ram

And when it's about bringing out the beauty in the beast it takes nothing short of a small herd. Three to four people work on one camel for a few hours before it's ready for its close up.

And if the camels have stepped into beauty salons then the lean mean ship of the desert intruding the ramps doesn't really seem all that far out.

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