SRK's game: Less cricket, more commerce?

SRK'S MARKETING BLITZ: SRK is out to floor the cricketing world with his charm and marketing mantras.

            

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The Dard-e-disco King is now becoming the Czar of cricket. From Kolkata to Mumbai, the red hot Shah Rukh Khan is not leaving any stone unturned to promote his IPL team, Knight Riders. On Thursday he was in Mumbai giving a few marketing tips of his own.

SRK is out to floor the cricketing world with his charm and marketing mantras and it seems that the Badshah of Bollywood now wants to rule the cricket charts in India as well.

The topic that was being debated on CNN-IBN's Face The Nation was — SRK's Knight Riders: Is IPL just another business for Shah Rukh Khan?

On the panel of experts to try and answer the question were: Cricketer Anjum Chopra; Ananda Bazar Patrika Sports and Entertainment Editor, Gautam Bhattacharya; and Brand Guru and CEO Harish Bijoor Consults, Harish Bijoor.

Is Cricket A Biz Model for SRK?

Most people think that King Khan is the greatest thing that has happened to Bengal cricket and that it is his star power and charisma which will ensure that the Knight Riders make a profit in the very first year.

Gautam Bhattacharya concurred with the viewpoint completely saying, "SRK is the greatest thing that has happened to Bengal cricket post Sourav Ganguly and post the successive Ranjhi final appearances. Also SRK has got the best trainer and the best physiotherapist in the world for the team."