New Delhi: Roshan Abbas, who has made his directorial debut Always Kabhi Kabhi with newcomers, says producer Shah Rukh Khan's involvement adds lustre to the film and that a project like this needs such a push.
"Hum heere ko tarash sakte hain lekin usko chamakne ke liye uspar roshni padni zaroori hai. (We can only shape a diamond... but it will shine only when light falls on it). With Shah Rukh, the film suddenly becomes larger (than life)," Roshan told reporters on Monday.
"We were promoting our film the other day in a mall where the song 'Antenna', which is picturised on Shah Rukh, was being played and we could see people singing that song. This is his popularity and you need that kind of promotion and support for a film like this," he added.
The director talks about the film promotions and its publicity
Abbas was accompanied by the cast of the film - Zoa Morani, Ali Fazal, Satyajeet Dubey and Geselle Monteiro. Releasing on Friday, Always Kabhi Kabhi, made under Shah Rukh's Red Chillies Entertainment banner, is about four youngsters trying to compete with the pressure of growing up and the many firsts that everyone experiences in high school.
Zoa, Ali, Satyajeet, Geselle also shook a leg to "Antenna" and interacted with children from ex-cricketer Kapil Dev's NGO Khushii, which works for the welfare of the under-priveleged.