Kalanithi Maran owned Sun Television Network today announced
a tie-up with state government promoted Arasu Cable Television Corporation for
availability of all its channels in the latter's cable tv distribution system
network in Tamil Nadu with immediate effect.
"This agreement will enable total availability of the
company's channels on all cable TV distribution systems run by Arasu Cable
across Tamil Nadu with immediate effect", Sun TV said in a filing to the
Arasu Cable TV Corporation provides signals to cable
operators in Tamil Nadu, except Chennai, at a subscription of Rs 70 a month.
According to its website "the aim of the Corporation is
to provide signals to the public through local cable operators and multi-system
operators to end users at affordable cost.'
Sun Television Network noted it holds a "dominant"
market share in terms of viewership ratings and said the new arrangement would
help further enhance the competitive positioning of it's 'extremely popular'
Besides,it would now start earning additional subscription
revenue from Tamil Nadu through this agreement with Arasu Cable TV Corporation,
the company said.
Shares of Sun TV were trading at Rs 271.20 apiece, up by 4.75
per cent over the previous close in the BSE.