Movies News | Updated Sep 15, 2007 at 12:19am IST

Sush, Konkona put their money where their heart is

Mihir Trivedi, CNN-IBN

Mumbai: Money talks and how. And some Bollywood stars are putting their money where their heart is.

Actresses Sushmita Sen and Konkona SenSharma are supporting P&G's project Shiksha, which collected Rs 2.27 crore through a consumer participation progarm.

For the Bollywood beauties, the project supports the education of underprivileged children, a cause that is close to their hearts.

“It’s a movement and it’s not for this now. It’s an ongoing process,” said Sushmita.

“As of now we have a beginning, we will graduate and then perhaps education will be provide to all,” said Konkona

But it was more than just lip service, as Sushmita donated the sum of Rs one lakh to her pet project. For the cause, every little step counts.

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