ibnlive » Business

Jun 17, 2007 at 04:23pm IST

Taj Hotels heads for North America

Boston: The Taj Hotels Resorts and Palaces group is making its presence felt globally.

While it is already operating the Pierre in New York, Taj Hotels is focusing on luxury hotels in North America.

In an interview Taj Hotels Resorts and Palaces Managing Director and CEO Raymond N Bickson discussed the company's strategy for the United States at the Taj Boston.

“We exited out of North America seven years ago and strategically we were looking for an entry back into the North American market in key gateway cities and in the luxury sector. With our entry back into the US in New York in 2005, our vision was focused on looking for a West Coast property,” said Bickson.

“When this opportunity came up to be in the third fastest growing market segment in Boston, by coming into the Taj Boston…for us it was a unique opportunity to come into a market that is basically on fire and currently today gives us, to a certain extent, the first mover advantage in a strategic AAA+ location in a market that international players have looked at and are coming into,” he added.

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