Click to play videoChennai: April 12, April 14 or May 8 - whatever be the date of release, no one wants to compete with the biggest names in the Tamil film industry.
Movies that waited for the World Cup and the exams to finish could now settle for a safer bet - to release their films well before or after Sivaji.
Director Pushkar has planned to released his movie Oram Po only much after Sivaji hits the theatres.
"The guys who are distributing Sivaji will get the best theatres, so for a small film to come in at this point of time, business-wise it becomes a little difficult to get good theatres or even good hoardings," says he.
Distributor's say that Sivaji's producers may go for 12 to 15 prints in A-grade theatres, literally leaving over a dozen others waiting to release their movies with not much choice but to release it before or after the release of the Rajinikanth starrer.
While the producers of Mayakannadi hope to release the film in mid-April to give it a fortnight's run before Sivaji releases, producers of other films such as Oram po and Solli Adippein have decided to play it safe releasing their films a little after Sivaji's hits the theatres.
And a Rajinikanth starrer would also mean that it's time for most movies released in the last two months such as Vijay's Pokkiri to shift to B-grade theatres.
Said to be made at a budget of Rs 60 crore, Sivaji would quite easily qualify as the most expensive film ever made in Tamil cinema, but a delay in its release is proving to be expensive for many other small budget movies.
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