Click to play videoNew Delhi: One might not have seen Mallika Sherawat in a lead role for a while, but she's leading the charge when it comes to making money.
The sultry Bollywood siren is charging Rs 3.5 crore for an advertisement.
The commercial to be directed by filmmaker Pradeep Sarkar will include print and video ads for CDs and cassettes.
Sources also say that the jingle will be penned by none other than Gulzar.
With this present assignment, Mallika is expected to surpass her peers Katrina Kaif and Kareena Kapoor in the race for charging whopping amounts for endorsing products.
Mallika had earlier charged Rs 1.5 crore for a 10-minute role in film made by Himesh Reshammiya.
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