Click to play videoMumbai: This Diwali it's the clash of the titans at the box office. Farhan Akhtar's Don and Shrish Kunder's Jaan-e-mann are making their presence felt with each passing day at the box office battleground. So, let’s see the figures first, which movie stands where.
Don has been made on a budget of Rs 30 to 35 crore and is releasing with about 800 prints overall. And it’s also creating a record of sorts as the biggest ever overseas release with 340 prints in 28 countries and dubbed in five languages.
On the other hand Jaan-e-mann has been made on a budget of Rs 35 to 40 crore and is releasing with over 1,000 plus prints overall. It’s also making a record on the home ground with 150 prints released in Mumbai territory alone and making its way to 250 theatres.
Both films are holding paid-previews in all the major theatres in Mumbai and they are already sold out. To cash on the curiosity value, SMS and tele-booking facilities were opened almost 15 days in advance of the release and the opening weekend at major theatres are already 60-70 per cent full.
The makers of the films are leaving no stone unturned as far as the promotion of the films is concerned.
Producers are pulling all possible strings even if it means clashing with each other. So, while Shah Rukh and Priyanka boarded the Pepsi Blue Billion train from Jaipur to Delhi to support the Indian cricket team, the stars of Jaan-e-mann walked the ramp at MTV Style Awards.
A few days ago, the cast and crew of Jaan-e-mann had a pre-release party and on the same day a book on King Khan was launched.
And the crew of Don also made their presence felt at the launch of a new watch endorsed by Shah Rukh Khan.
So, will debutant Shirish Kunder give two-film old Farhan Akhtar a run for his money? Or will Don chase away Jaan-e-mann? Who will hit the mark and who will miss?
To catch all the action get ready for the race that begins on October 20.
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