Click to play videoMumbai: He's a singer, a composer and a song writer. His voice can get mischievous for Heyy Babyy and innocent for Taare Zameen Par.
This week on Next Big Thing its singer Raman Mahadevan, the man who believes in going slow and steady to win the race.
"My mom sings but not professionally. I remember in the family, people always say that when she was pregnant, she used to learn music and that's how music came into my blood," says he.
Born and brought up in Mumbai, Raman is trained in Carnatic music and started out by doing live stage shows and orchestras.
Music composer Shankar Mahadevan saw one of his performances and called him for an ad jingle. And since then Raman has sung numerous jingles in more than ten languages.
The title track of Heyy Babyy was his big break and the Tamil and Telugu versions of Johnny Gaddar's title track followed.
"I used to work in the IT industry for three-and-a-half years and used to do my music along with that. But after a point, I realised that it was becoming tough to handle both things. So I jumped out of IT since music was what I wanted to do. At the end of the day, you have to be happy with what you are doing," says he.
Kholo kholo from Taare Zameen Par not only topped the music charts, but also made sure that Raman's voice was finally noticed.
He recently came up with his first indipop album, Ramansia as well in which he composed, sang and even wrote the lyrics for a few songs.
And when things didn't work out with big music labels, he released the album himself, on the Internet.
"As a newcomer, I did it my way and released the album strictly online. I always knew that it was going to be for a selected audience, the Netizens. And I also always knew that it was going to be tough. It's still tough. It's still online. There is no visibility for the album first of all and everything has to go through word of mouth," he says.
Raman Mahadevan will be heard next in Shankar, Ehsaan, Loy's Rock On. And like everyone else if you are still wondering if he is related to Shankar Mahadevan in any way, then no — the surname is just a coincidence.
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