Sports | Updated Mar 26, 2010 at 05:16pm IST

Tiger brand at stake post 'cheating' rumours

Susan Candiotti, CNN

Golfer Tiger Wood's crash heard around the world leaves behind skid marks of scandal. Woods is dealing with a P-R nightmare now that last week's car crash has turned into an ongoing controversy -- going far beyond the fire hydrant and the tree. Will he be able to salvage is image- and his brand- $90 million in endorsements are at stake.

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