Bangalore: Renowned worldwide for world class innovation and trendy designs, Titan has yet again pushed the envelope in the world of product innovation, as it unveiled the 'Lightest' Edge watch on Friday. The use of titanium makes Edge-2012 collection among the strongest and the lightest in the world. The new Edge with less than 4mm casing redefines the standards for slim watch designing & manufacturing across the world with unique features like case-in-case concept, offset dial and sapphire crystal glass on top and bottom.
Speaking on the occasion, HG Raghunath, Chief Executive Officer - Watches and Accessories Division, Titan, said "When we launched the Titan Edge back in 2002, it was the first time ever that an Indian watch company pushed the boundaries to design and manufacture indigenously the slimmest watch, thereby gaining an entry into the Guinness Book of World Records. Ten years later, the new generation EDGE 2012, is lighter than ever before at 36 gm, by using a skeletal structure encased in Titanium- a new age material used in aircrafts and spacecrafts.
Internationally renowned Tennis Player Rohan Bopanna said, "It is truly fantastic that Titan has developed such an innovative collection in-house which is a new benchmark for Indian design and innovation. Having tried a few watches from the Edge 2012 collection, I must say that the designs, the slimness and the lightness make it a very impressive experience. I am really happy and proud to be associated with Titan and Edge."
With the use of Titanium in their latest Edge-2012 collection, Titan sets new benchmarks in contemporary design and technology.
About "Space" from the Edge-2012 Collection, Understated & Lithe at 4mm, this unique watch has an offset dial that rests lightly in the black titanium casing supported by a skeletal frame structure. The sapphire crystal glass on either side holds together an ultra-thin 1.15 mm Edge movement. The Sleek Golf patterned leather strap with the Azure blue lining clocks up the style quotient. "Space" is priced at Rs 16,995.
Designed for the discerning male who combines contemporary design with cutting edge technology, the new edge collection offers eight styles to choose from and is priced between Rs 11,995 and Rs 16,995. This collection is available at all World of Titan outlets across the country.