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TV18 launches movie ticket site BookMyShow.com

ibnlive.com
Aug 06, 2007 at 04:11pm IST

New Delhi: Hey, you entertainment-crazy folks, we have just bundled all the entertainment options in your city to be hand-delivered at your doorstep.

Promising to make your weekly entertainment calendar more loaded and busier, the Bigtree Entertainment venture of TV18 Group on Monday unveiled its newest product BookMyShow.com, which offers online real-time booking and seat selection at theatres and events in as many as 27 cities across India.

Apart from providing tickets to all entertainment shows like movies, plays, concerts etc. in these cities, BookMyShow.com also offers loads of goodies and discounts and easy options for corporate booking.

NO MORE QUEUES: Movie buffs have now got a portal where they can book tickets.

To begin with, BookMyShow.com is offering a 25 per cent discount on movie tickets for Chak De India, which is releasing next week.

"We hope to offer a world class experience while booking tickets on the web or through our call centers. We understand the Indian customer and therefore offer a range of payment options via a secure credit card payment mechanism on the website as well as the call center for those who wish to book last minute and not reach the cinema 45 minutes early to pick up tickets,” Ashish Hemrajani, CEO, Big Tree Entertainment said at the launch.

The portal has a gift voucher facility that allows users to buy value vouchers for various occasions like birthdays, anniversaries and other special occasions to be presented to friends or relatives.

"Our web 2.0 interface is simple yet extremely fast, backed by some very smart and intelligent technology and database. We hope to reduce customer wait time enabling him to quickly and efficiently transact real-time and book his tickets direct at the cinema level with seat layout options," Hemrajani added.

BookMyShow.com aims to be the ultimate destination for tickets to all kind of entertainment and it has already tied up with a number of cinemas and partners that include Adlabs, PVR, Fun, Inox, DT Cinemas, Wave, SRS, M2K, Prasadz, Chanakya, 24 Karat, Movietime and Velocity that own theatres and entertainment centres in various cities and towns across India.

The 27 cities and towns that BookMyShow.com covers at present include the whole of Mumbai and the National Capital Territory of Delhi, apart from Agra, Ahmedabad, Aurangabad, Bangalore, Chandigarh, Chennai, Ghaziabad, Gurgaon, Faridabad, Hyderabad, Indore, Jaipur, Kanpur, Kolkata, Latur, Lucknow, Mangalore, Meerut, Noida, Nagpur, Nashik, Panipat, Pune, Surat and Vadodara.

Haresh Chawla, CEO, TV18 Group said, "The entertainment needs of the Indian market are expanding rapidly. With Bigtree Entertainment, we have strengthened the TV18 Group's foray in the entertainment space by diversifying our offerings to consumers. Big Tree's Bookmy show is uniquely positioned to fulfill the evolving ticketing needs of Indian audiences in the most fair, secure and convenient manner."

BookMyShow.com features one of the coolest web 2.0 interfaces that has fast and simple functionality. It offers print at home facility and allows for information to be sent on the mobile.

Another user-friendly feature of the site is that registration is optional here; one is not required to register as a user to buy tickets. Users that choose to register will, however, have the option to get some great offers in the future.

While buying tickets, one also has the option of informing friends about tickets the user has bought for them via SMS and email. The portal will have call centres operating from 11 cities, including Mumbai, Delhi, Noida, Gurgaon, Ahmedabad, Chandigarh, Lucknow, Pune, Hyderabad, Kolkata and Bangalore. These services will be available on a single local number, 39895050, across India. The number is accessible from any phone service providers across GSM, landline or CDMA networks.

On BookMyShow.com, one has the option to ask for home delivery of tickets with a 'Cash on Delivery' option or pay by credit card via an automated secure payment gateway through the IVR.

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