New Delhi: With the view to remind women of their monthly breast self-exam and promote breast cancer awareness, Nestle Fitness, with its ad agency Ogilvy Athens, introduced a high-tech, pink bra that automatically sends a tweet each time it is unhooked. The purpose here is to deliver the life-saving message to women.
A special mechanism is hidden under the hook of the tweeting bra. Every time this bra is unhooked, it sends a signal to a cell phone, the cell phone notifies a server, and the server generates the tweet.
"It's the first and only bra that tweets with a mission to remind you one thing you should never forget: your monthly breast self exam," said the company.