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Two fashion events in a week not good business sense
Published on Wed, Oct 15, 2008 at 20:18, Updated on Wed, Oct 15, 2008 at 20:22 in Lifestyle section
Tags: Delhi Fashion Week, Sumeet Nair , New Delhi
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New Delhi: With the city witnessing two fashion weeks within the span of eight days, the national Capital is certainly in vogue. So while the Delhi Fashion Week spearheaded by Sumeet Nair kickstarted on Tuesday, Fashion Design Council of India's (FDCI) Wills Lifestyle India Fashion Week opens just a day later on Wednesday.
"I don't think it makes sense to host a new event while one is going on, just for business benefits," says fashion designer Rohit Gandhi.
"You don't become a fashion destination by being cautious, by thinking of the consequences," Sumeet Nair says, however.
And both camps claim to have a steady inflow of sponsors and buyers inspite of the bleak world economic scenario.
While Delhi Fashion Week has about 150 buyers on board including a Japanese delegation, FDCI has managed to rope in as many as 160 buyers including Harvey Nichols, and Liberty from London.
The buyers are stressed from juggling between two fashion weeks.
A buyer from Mexico, Jenna Casanovo says, "It's ridiculous. I think it is pure politics."
Another buyer adds, "Different organisations can get together and organise it in a cohesive, collaborative and productive way for India fashion."
Buyer for India's Ensemble, Tina Tahiliani says, "You know, someone somewhere will lose out because of this."
Meanwhile, Delhi Fashion week claims to have 12 commercial partners to fuel the shows while FDCI has 10 sponsers and eventually, it's the economics that will determine the success of the fashion weeks.
(With inputs from Sushant Mehta in New Delhi)
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