New Delhi: The UPA clearly is in a war mode. After a slew of reforms, the government has launched an image revamp exercise. And leading it is the man responsible for India's communications revolution Sam Pitroda who is hoping to do a Narendra Modi for the Congress. Pitroda held a first-of-a-kind Twitter conference, another first for the Congress. Pitroda said, "Through Twitter you reach out to interested people."
"The UPA government has various plans to build robust Information Infrastructure to democratise information on a scale that has never been done before. The UPA government also has political will to make it happen," added Pitroda.
The irony is that it's the same government that faced severe criticism for blocking websites and Twitter handles. Not only has the Congress now shown it will embrace technology, it has also sanctioned Rs 100 crore for TV, radio and print commercials - intended to showcase the government's achievements.
The PMO has already introduced a new slogan - reforms to reality.
Sam Pitroda was trending on Twitter but what the Congress still has to get right is - don't use jargon.
For example when asked why the internet is so expensive in India, Pitroda said, "Hopefully prices will go down as we get more broadband capacity and OFC to panchayats. What he actually meant is anybody's guess."