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TimePublished on Fri, Oct 03, 2008 at 02:29, Updated on Fri, Oct 03, 2008 at 08:59 in India section

WHATEVER IT TAKES: The NBA prescribes strict guidelines to the various broadcasters.

WHATEVER IT TAKES: The NBA prescribes strict guidelines to the various broadcasters.


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New Delhi: The Arushi Talwar murder case, some say, was the lowest point of Indian news television. [The Case]

But here’s some news you can use.

If the reportage or coverage of a particular issue upsets you, take your grievance directly to the channel within seven days of the broadcast.

More good news: if you receive no explanation or apology, go to News Broadcasters Association for redressal. The NBA – a self-regulatory body formed by the heads of 30 news channels – will decide whether the channel was at fault in three months’ time and fine the offender if necessary.

Repeat offenders will be severely punished — these stern words from the chairman of the NBA, Justice JS verma.

“Ultimately NBA can recommend suspension and cancellation of license to the concerned authority. I hope we will not be required to exercise that power,” says NBA Chairman Justice JS Verma.

The NBA has 30 news channels as members and has formed a broad code of conduct which includes:

  • Impartiality and objectivity in reporting

  • Ensuring crime and violence are not glorified

  • Not reveal the identity of victims of child abuse and rape

  • Respect the privacy of indivisuals

  • No depiction of superstition or nudity

  • No sex and sleaze in sting operations

  • All channel websites to have provisions to receive viewer feedback

“Role of authority is also to monitor the standards of broadcasting etc and will now be discussed better in a forum of peers,” says NBA member Anup Bambani.

CNN-IBN would welcome feedback from you, write in to editor@ibnlive.com.

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