ibnlive » India

Jun 13, 2012 at 11:11am IST

'Utterly butterly delicious' Amul girl turns 50

New Delhi: An icon of the sorts of modern India, the utterly butterly deliciously witty, Amul Girl has turned 50. The girl wearing a polka-dot frock, famous for poking fun at national events and personalities, first made an appearance in 1967.

Some of her best spoofs will be featured in a special coffee table book that Amul is launching to mark the occasion. The book celebrates the journey of the little girl through the eyes of prominent writers, public figures and the

subjects of the hoardings themselves.

'Utterly butterly delicious' Amul girl turns 50

The girl wearing a polka-dot frock is famous for poking fun at national events and personalities in the Amul ads.

All present-day news-makers, from President Pratibha Patil, Prime Minister Dr Manmohan Singh and US President Barack Obama to actor Amitabh Bachchan, cricket maestro Sachin Tendulkar and even the industrialist Ambani brothers have been featured by the advertisements.

The Amul baby ads have often been described as one of the best Indian Advertising concepts because of their humour, with puns being its forte, and their penchant of picking up on current events to bring home a point.

Recently the Amul girl celebrated Rafael Nadal's French Open win with the tagline 'Nadal Makhani'.

(With additional information from PTI)

  • 95
  • 30
  • 1

Latest