Click to play videoMumbai: You’ve heard of niche marketing, but this could be new. Vegetarians in Mumbai are now demanding meat-free mall.
"We feel that non-vegetarians should have separate malls. It should not be kept in the same mall,” says a resident of Mumbai and a vegetarian Vimla Zaveri.
This is the latest battle between vegetarians and non-vegetarians in Mumbai. Pro-vegetarian groups like the Maharashtra Gopalan Samiti have launched a campaign against malls selling non-vegetarian items.
"We are totally against non-vegetarian. Why should you kill and eat,” says president, Maharashtra Gopalan Samiti, Vinod Gupta.
But separate malls would only add to the problems of consumers because shopping might not remain a one-stop experience.
"It is an inconvenience, one doesn't come only to buy non-vegetarian here, but grains,” says a resident of Mumbai and a non-vegetarian, Fareeda.
Another resident of Mumbai, Sandeep, who is a vegetarian adds, “What is the point then of having a place where you can come and shop for everything.”
Meanwhile, the malls are already taking steps to keep both sides happy. Keeping the popular sentiment in mind, they have separate departments for non-vegetarian food in the same premises.
"It is a consumer requirement. Also in terms of hygiene, it helps us serve the customer better,” says Business head, Hypercity mall, Ashutosh Chakradev.
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