The ALS Ice Bucket Challenge, apart from raising money for a severe form of motor neuron disease, has also snowballed into a viral social trend with people dousing themselves with ice cold water on and nominating friends to the dare.
Thousands of people have taken the challenge across the world and celebrities - including film and sport stars - have participated to make the Ice Bucket Challenge a global phenomenon.
But in third world nations, with poor access to safe drinking water, have you wondered how much a bucket of water might mean to a person? A video uploaded on YouTube rightly highlights the daily struggles of a parched family living in water-starved areas.
"A world, where a few struggle to collect water, one of the most precious things on earth, and a few waste it in the name of charity," the description on the channel's video page read.
According to this report, there are still 780 million people without access to an improved drinking water source. So when you take the Ice Bucket Challenge to put up a cool video on Facebook or Twitter to score Internet points, whether you donate to charity or otherwise, spare a thought for those who have to walk miles to collect the water you just wasted.