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We can't fool the audience: 'Kai Po Che' director Abhishek Kapoor

IANS
Jun 28, 2012 at 04:56pm IST

New Delhi: From silver and golden jubilees, the business of Bollywood films has shrunk to the first three days collections at the box office, and filmmakers are opting for aggressive marketing to create a strong buzz before the release of their films. But director Abhishek Kapoor begs to differ.

"I don't look at the weekend business, I have faith that people will come to see the movie," Abhishek told IANS.

ALSO SEE 'Kai Po Che!' to be released in January 2013

After entertaining audiences with National Award winning 'Rock On', Kapoor is shooting his net film 'Kai Po Che', an adaptation of Chetan Bhagat's '3 Mistakes Of My Life'.

We can't fool the audience: 'Kai Po Che' director

Kai Po Che' features Sushant Singh Rajput, Amit Sadh and Rajkumar Yadav in prominent roles.

The director says it is hard to fool the audience.

ALSO SEE First Look: 'Kai Po Che', adapted from Chetan Bhagat's 'The 3 Mistakes of My Life'

"We can't fool the audience. The perception that people will spend money to come and watch the film, and we will recover all the money through it, is wrong," he added.

'Kai Po Che' features Sushant Singh Rajput, Amit Sadh and Rajkumar Yadav. The film is slated to be released in January next year.

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