Click to play videoPalakka, Kerala: Onam celebrations are on in Kerala. The festival is not just about prayers and good food but also new clothes.
And therefore weavers in a village in Palakkad are working day and night to meet the high demand for handloom outfits.
Dwarai Chettiyar is 65-year-old, but this weaver gets no rest these days. It is Onam season in Kerala, and the demand for his handloom products has shot up.
“We are making special designs for Onam. There is great demand for the products,” says Dwarai.
Dwarai is just one among hundreds of weavers in this tiny vilage called Peruvamba in Palakkad district. Here every household echoes with the sound of these traditional looms as they churn out thousands of units of Kerala's traditional attire, the mundu and gold-brocaded off-white sarees.
As it is the harvest festival denoting prosperity, Onam is also a time when Malayalis buy new dresses. And so during this season, the weavers here get business to the tune of lakhs rupees.
“Our high quality products like set Mundu and Kerala sarees reach all over India. They are even exporting for Malayalis in foreign countries. We are so busy for the last three months to meet the Onam demands,” says designing expert G Mohan.
The weavers of Peruvamba have been making these traditional clothes for over 200 years now. Although the interest in handloom products is waning, Onam is one time when they have something to cheer about.
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