What is the strategy behind Ajith's 'Billa 2' release?

In Entertainment, a Hinduja group company which has produced Ajith's 'Billa 2' is planning big to release the movie all over the world. The movie will hit the screens simultaneously in Tamil Nadu, Andhra Pradesh, Kerala and Karnataka, apart from other centers.

"Billa 2, currently in post production, is being readied for a summer release targeting simultaneous releases in Tamil Nadu, Karnataka, Andhra Pradesh, Kerala along with North India and international markets," says an official press release.

It adds: "The film will release as 'David Billa - The Beginning' in Andhra Pradesh as a Telugu dubbed version, as Tamil original language version in Kerala and both as Tamil and Telugu dubbed versions in Karnataka. International release and North India release shall be on English subtitled prints in order to generate wider audiences and a larger exposure to Tamil films."

Hinduja group company is all set to have a huge release of \'Billa 2\'in south India.

"All territories have been sold at record prices for any Ajith film till date," the release says, adding that Sun TV has acquired the telecast rights.

Meanwhile, Aascar V Ravichandran, who will release the film in Tamil Nadu, said, "Billa 2 is a hugely anticipated summer release this year and we are very happy to associate with IN Entertainment for release of the film in Tamil Nadu. It is an Ajith starrer, part of the hugely popular Billa franchise and the first big film to hit screens post IPL this year. We are very excited about this association and are working towards giving the film tremendous publicity, marketing and promotional push in May."

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