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Why Bollywood actors are turning producers


Rohit Khilnani,CNN-IBN
Mar 21, 2008 at 02:45am IST

Mumbai: The Hindi film industry has reached a stage today where every leading actor either owns a production house or is associated with one. And the skyrocketing revenues from the box-office isn't the only reason for this move.

“The reason why I produce films is I have full control. I can make it better. Creative liberty is in my hand,” actor Aamir Khan explained.

The latest star to enter the business of movie making is Akshay Kumar. The star, who delivered four successive hits last year, launched Hari Om Productions recently.

But sometime back Akshay had said, “I don’t see myself producing or directing any film, or being part of any kind of production. I enjoy just being an actor. It’s a full-fledged job, you need to concentrate 24 hours on that.”

In Bollywood, Amitabh Bachchan owns AB Corp, Aamir heads Aamir Khan Productions, Shah Rukh owns Red Chillies Entertainment, Ajay Devgan has Devgan Films, and Saif Ali Khan heads Illuminate Films.

And then there are those who inherited a family banner like Hrithik Roshan has Rakesh Roshan's Filmkraft, Fardeen has Feroz Khan Productions, Sunny and Bobby Deol are latched to Vijeyta Films, Salman Khan to Sohail Khan Productions and Tusshar Kapoor has big sister Ekta's Balaji Films.

The result of this trend has been the non-availability of stars for films outside their own banners. New, emerging filmmakers cannot even think of signing on Saif Ali Khan or Hrithik Roshan for their projects because the first preference is always given to the star's own home production.

What’s more even smaller actors like Dino Morea, Aftab Shivdasani and Shreyas Talpade are now donning the producer's hat.

“It gives me a high becoming a producer. I get full control along with creative liberty,” Aftab said.

Meanwhile, the established set is sitting back and watching the scenario closely.

“It’s nice that actors are turning producers but it will be nice to see that they make a film, go through the making, releasing, marketing and promoting process. For actors they have got what they wanted,” Producer Vashu Bhagnani said.

So, you thought that stars have it all. But now, stars-turned-producers have it all – they call the shots, alter the script, choose their co-stars and even change directors. But the one thing that doesn’t change is – money matters.

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