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  • App Graph: Twitter now tracks other apps you've installed on your phone; here's how to opt out 2 days ago

    New York: Twitter said it is now tracking what other apps its users have installed on their mobile devices so it can target content and ads to them better. Twitter said Wednesday that users will receive a notification when the setting is turned on and can opt out using settings on...
  • Book Review: Author Arun Chaudhuri captures the world of advertising with his new book 'Indian Advertising Laughter And Tears' 2 days ago

    As an Advertising Professional whose seen action in the trenches across close to four decades - frequently in hard close-up - I can assure you that India's Persuasion Industry has been very poorly documented, chronicled or archived. Part of our DNA, I guess, when you look towards a similar lapse...
  • Google Contributor: Google tests replacing web ads with contributions 6 days ago

    San Francisco: Google on Thursday began rolling out a way for people to support websites they frequent and, in return, be rewarded with ad-free pages. A "Google Contributor" experiment was introduced with a handful of partners including tech news website Mashable and The Onion, which is known for clever satires. Google described...
  • Delhi Metro gets its first ad-wrapped train 6 days ago

    New Delhi: In a first, the Delhi Metro on Saturday inducted into its fleet a train with advertisements wrapped on its exterior, a move aimed at augmenting its non-operational revenues. The train will run on the Dwarka-Vaishali route of DMRC's Blue Line which is one of the busiest in the entire...
  • Cluster buses in Delhi to get colourful advertisements November 16, 2014

    New Delhi: The orange cluster buses running in the national capital are soon set to get more colourful with a cover of advertisements. Replicating the idea in buses of cities like New York, London and Paris, ads will initially cover the left and back sides of the buses, and later...
  • Mobile phones, indecent dressing, vulgar advertisements lead to rape cases: UP Police October 30, 2014

    In a bizarre explanation for the rise in rape cases in the state, the Uttar Pradesh Police have now blamed mobile phone culture, bad influence of western culture and indecent dressing sense among women as reasons behind it. ...
  • Is the UP Police serious when it says vulgar clothes lead to rape? October 30, 2014

    In a bizarre explanation for the rise in rape cases in the state, the Uttar Pradesh Police have now blamed mobile phone culture, bad influence of western culture and indecent dressing sense among women as reasons behind it. ...
  • UP Police blames mobile phones, indecent dressing, vulgar advertisements for rise in rape cases October 30, 2014

    New Delhi: In a bizarre explanation for the rise in rape cases in the state, the Uttar Pradesh Police have now blamed mobile phone culture, bad influence of western culture and indecent dressing sense among women as reasons behind it. The observations were part of a reply to a Right...
  • 'Anti-Facebook' social network Ello gets fresh funding, promises to remain ad-free October 25, 2014

    San Francisco: Flush with a reported $5.5 million in fresh funding, upstart social network Ello on Thursday legally changed its corporate standing to back a promise to remain ad-free. Ello converted to a public benefit corporation, which it described as "a new kind of for-profit company in the USA that exists...
  • Photos: Pond's shampoo, Vaseline hair tonic, drive-in banks: 60 vintage Indian advertisements you may not have seen before October 14, 2014

    When televisions weren't as popular in India, the only way to advertise was through print and radio. If you were born in the era when Gold Spot and Campa Cola were the most popular soft drinks, you may have seen a few of these advertisements in newspapers. But did you...
  • 3D advertising app Blippar debuts in India October 8, 2014

    Blippar, a new concept in mobile advertising that has been around for a while has now arrived in India. This is an app that works via your smartphone camera and brings life into normal products with an Indian touch as well. ...
  • Social media can generate content for advertisers: Expert October 5, 2014

    Kolkata: Indian advertisers can use social media as a content generator besides utilising it as a new marketing medium, says an expert. "Millions of people all over the world are sharing videos and pictures every day on a number of social media platforms. You can filter out the type of...
  • Maharashtra CEO seeks Congress's reply on TV ad 'depicting' Prithviraj Chavan as CM October 4, 2014

    Mumbai: The Chief Electoral Officer of Maharashtra has sought clarification from the state unit Congress committee (MPCC) on complaints regarding a television advertisement purportedly depicting Prithviraj Chavan as chief minister even though the state is currently under President's rule. The state Chief Electoral Officer Nitin Gadre said that he had received...
  • Delhi metro train exteriors now to carry advertisements September 21, 2014

    New Delhi: The exterior of some Delhi Metro trains will be available for advertising as the corporation will be permitting wraps to augment nonoperational revenues, an official statement said on Sunday. "To augment the nonoperational revenues, Delhi Metro has awarded exclusive rights for displaying advertising materials, including pictures, printed material, electronic...
  • Shah Rukh Khan enjoys working hard as over 20 brands depend on him September 19, 2014

    Bollywood actor Shah Rukh Khan said he enjoyed working hard as more than 20 brands depend on him to deliver. He said, "I was one of the first ones to start endorsements at this level. There was a time when actors looked down upon advertising. ...
  • Twitter tests shopping service with a 'buy' button on tweets September 9, 2014

    Bangalore: Twitter is testing a "buy" button in some tweets that allows a mobile user to buy directly from a tweet. A small percentage of US users will be able to see the "buy" button from Monday, Twitter wrote in a blog post. "Users will get access to offers and merchandise they...
  • Amazon plans to develop its own software for placing advertisements online, to take on Google's ad business: Report August 23, 2014

    Bangalore: Amazon is planning to develop its own software for placing advertisements online, The Wall Street Journal reported, citing people with knowledge of the matter. While the inhouse platform is initially planned to replace ads supplied by Google Inc on Amazon's own website, the new system could challenge Google and Microsoft...
  • SoundCloud to start paying artists, record companies August 22, 2014

    Berlin: SoundCloud said on Thursday that it will start paying artists and record companies whose music is played on the popular streaming site, a move that will bring it in line with competitors such as YouTube and Spotify. Berlinbased SoundCloud boasts some 175 million unique listeners a month, but so far...
  • Photos: 11 unseen vintage print advertisements that were published in the leading newspapers on 15 August 1947 August 15, 2014

    Have you ever wondered how advertisements looked like in the preindependence era? There were no television commercials and certainly no YouTube ads. Print ads were the most popular form of promoting a product to the consumers of India before independence. You may have never sene these vintage ads that were...
  • Twitter unveils video advertising August 13, 2014

    San Francisco: Twitter on Tuesday unveiled a new advertising program that delivers "promoted videos" to the tweet stream of users of the popular messaging platform. The new program adds to the source of advertising revenue for Twitter, which has struggled to convince investors it is on a path to profitability. "By using...
  • Political advertisements not allowed on autos: Delhi government to HC August 1, 2014

    New Delhi: The city government on Friday told the Delhi High Court that political advertisements are not allowed on public service vehicles, including autorickshaws. The submission was made before a bench of justices BD Ahmed and Vibhu Bakhru, which was hearing a plea against Delhi government's 2013 order prohibiting advertisements...
  • Policy to allot advertisements to media will be introduced soon: Hemant Soren July 25, 2014

    Jharkhand Chief Minister Hemant Soren on Saturday said a policy to allocate advertisements to all media houses will be introduced within a few days. "A policy for (allotting) advertisements to media houses will be implemented soon," Soren said adding, a draft policy in this connection has already been prepared. Presently, advertisements...
  • Facebook tests 'Buy' button to help advertisers boost sales July 18, 2014

    New York: Facebook is testing a "Buy" button in its latest effort to help businesses boost their sales through the world's biggest online social network. The company said in a statement Thursday that the button will let people buy products directly from businesses without leaving Facebook. A "Buy" button appears at...
  • Facebook buys video ad company LiveRail July 3, 2014

    San Francisco: Facebook is acquiring video advertising company LiveRail in the Internet social network's latest step to make video ads a bigger part of its business. Facebook did not disclose a price for the San Franciscobased company, which was founded in 2007 and has offices in several countries. LiveRail's technology automatically...
  • Facebook testing 'missed call' ads in India July 2, 2014

    San Francisco: Facebook wants its users in India to hang up on advertisers. The Internet social networking company is testing a new type of ad in the country that allows mobile phone users to click a button that calls a brand advertiser, immediately hangs up and then receives a return call. The...
  • In a new ad Apple presents the iPhone 5S as the ultimate parenting gadget June 30, 2014

    Becoming a parent is one of the most exhilarating and overwhelming experiences in a person's life and modern day gadgets aim to further enhance the experience. In its latest television advertisement, Apple presents the iPhone 5S as a credible parenting tool. The video showcases the different ways in which parents...
  • 'Good. I need pure vegetarian air now': Indian appliance maker Prestige's ad campaign launching 'pure vegetarian water' hilariously backfires on Twitter June 25, 2014

    Do you pride yourself on being a pure vegetarian? You are not doing it right if you aren't drinking 'pure vegetarian water.' An Indian home appliance company's ad blitz introducing a water purifier that dispenses vegetarian water has predictably amused many on social media all asking the same thing...
  • All about Facebook's targeted ads and how you can opt out June 20, 2014

    New York: If you use Facebook, the specific ads you see have been based mostly on what you do on Facebook your profile information, status updates, likes and interests. That's changing. The company says it will soon give advertisers more options to tailor ads to what you do outside Facebook....
  • Facebook gives users control over the ads served to them June 13, 2014

    San Francisco: Facebook said on Thursday it would begin allowing users more information about the ads delivered to them, and to block marketing messages they don't want to see. In a blog post, Facebook said its users "tell us they want more control over the ads they see" and that the...
  • Twitter acquires Namo Media June 6, 2014

    San Francisco: Twitter said on Wednesday it will acquire Namo Media, a technology firm specialising in "native advertising" for mobile devices. Terms of the deal were not disclosed, but Namo Media said in a blog post that its technology would be rolled into MoPub, the ad serving platform that Twitter purchased...