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  • Delhi metro train exteriors now to carry advertisements September 21, 2014

    New Delhi: The exterior of some Delhi Metro trains will be available for advertising as the corporation will be permitting wraps to augment nonoperational revenues, an official statement said on Sunday. "To augment the nonoperational revenues, Delhi Metro has awarded exclusive rights for displaying advertising materials, including pictures, printed material, electronic...
  • Shah Rukh Khan enjoys working hard as over 20 brands depend on him September 19, 2014

    Bollywood actor Shah Rukh Khan said he enjoyed working hard as more than 20 brands depend on him to deliver. He said, "I was one of the first ones to start endorsements at this level. There was a time when actors looked down upon advertising. ...
  • Twitter tests shopping service with a 'buy' button on tweets September 9, 2014

    Bangalore: Twitter is testing a "buy" button in some tweets that allows a mobile user to buy directly from a tweet. A small percentage of US users will be able to see the "buy" button from Monday, Twitter wrote in a blog post. "Users will get access to offers and merchandise they...
  • Amazon plans to develop its own software for placing advertisements online, to take on Google's ad business: Report August 23, 2014

    Bangalore: Amazon is planning to develop its own software for placing advertisements online, The Wall Street Journal reported, citing people with knowledge of the matter. While the inhouse platform is initially planned to replace ads supplied by Google Inc on Amazon's own website, the new system could challenge Google and Microsoft...
  • SoundCloud to start paying artists, record companies August 22, 2014

    Berlin: SoundCloud said on Thursday that it will start paying artists and record companies whose music is played on the popular streaming site, a move that will bring it in line with competitors such as YouTube and Spotify. Berlinbased SoundCloud boasts some 175 million unique listeners a month, but so far...
  • Photos: 11 unseen vintage print advertisements that were published in the leading newspapers on 15 August 1947 August 15, 2014

    Have you ever wondered how advertisements looked like in the preindependence era? There were no television commercials and certainly no YouTube ads. Print ads were the most popular form of promoting a product to the consumers of India before independence. You may have never sene these vintage ads that were...
  • Twitter unveils video advertising August 13, 2014

    San Francisco: Twitter on Tuesday unveiled a new advertising program that delivers "promoted videos" to the tweet stream of users of the popular messaging platform. The new program adds to the source of advertising revenue for Twitter, which has struggled to convince investors it is on a path to profitability. "By using...
  • Political advertisements not allowed on autos: Delhi government to HC August 1, 2014

    New Delhi: The city government on Friday told the Delhi High Court that political advertisements are not allowed on public service vehicles, including autorickshaws. The submission was made before a bench of justices BD Ahmed and Vibhu Bakhru, which was hearing a plea against Delhi government's 2013 order prohibiting advertisements...
  • Policy to allot advertisements to media will be introduced soon: Hemant Soren July 25, 2014

    Jharkhand Chief Minister Hemant Soren on Saturday said a policy to allocate advertisements to all media houses will be introduced within a few days. "A policy for (allotting) advertisements to media houses will be implemented soon," Soren said adding, a draft policy in this connection has already been prepared. Presently, advertisements...
  • Facebook tests 'Buy' button to help advertisers boost sales July 18, 2014

    New York: Facebook is testing a "Buy" button in its latest effort to help businesses boost their sales through the world's biggest online social network. The company said in a statement Thursday that the button will let people buy products directly from businesses without leaving Facebook. A "Buy" button appears at...
  • Facebook buys video ad company LiveRail July 3, 2014

    San Francisco: Facebook is acquiring video advertising company LiveRail in the Internet social network's latest step to make video ads a bigger part of its business. Facebook did not disclose a price for the San Franciscobased company, which was founded in 2007 and has offices in several countries. LiveRail's technology automatically...
  • Facebook testing 'missed call' ads in India July 2, 2014

    San Francisco: Facebook wants its users in India to hang up on advertisers. The Internet social networking company is testing a new type of ad in the country that allows mobile phone users to click a button that calls a brand advertiser, immediately hangs up and then receives a return call. The...
  • In a new ad Apple presents the iPhone 5S as the ultimate parenting gadget June 30, 2014

    Becoming a parent is one of the most exhilarating and overwhelming experiences in a person's life and modern day gadgets aim to further enhance the experience. In its latest television advertisement, Apple presents the iPhone 5S as a credible parenting tool. The video showcases the different ways in which parents...
  • 'Good. I need pure vegetarian air now': Indian appliance maker Prestige's ad campaign launching 'pure vegetarian water' hilariously backfires on Twitter June 25, 2014

    Do you pride yourself on being a pure vegetarian? You are not doing it right if you aren't drinking 'pure vegetarian water.' An Indian home appliance company's ad blitz introducing a water purifier that dispenses vegetarian water has predictably amused many on social media all asking the same thing...
  • All about Facebook's targeted ads and how you can opt out June 20, 2014

    New York: If you use Facebook, the specific ads you see have been based mostly on what you do on Facebook your profile information, status updates, likes and interests. That's changing. The company says it will soon give advertisers more options to tailor ads to what you do outside Facebook....
  • Facebook gives users control over the ads served to them June 13, 2014

    San Francisco: Facebook said on Thursday it would begin allowing users more information about the ads delivered to them, and to block marketing messages they don't want to see. In a blog post, Facebook said its users "tell us they want more control over the ads they see" and that the...
  • Twitter acquires Namo Media June 6, 2014

    San Francisco: Twitter said on Wednesday it will acquire Namo Media, a technology firm specialising in "native advertising" for mobile devices. Terms of the deal were not disclosed, but Namo Media said in a blog post that its technology would be rolled into MoPub, the ad serving platform that Twitter purchased...
  • How big brands are unwittingly funding online piracy June 5, 2014

    Los Angeles: Movie and music piracy thrives online in part because crafty website operators receive advertising dollars from major companies like Comcast, Ford and McDonald's. That's the conclusion of several recent reports that shed light on Internet piracy's funding sources. Content thieves attract visitors with the promise of free downloads and streams...
  • Google to put advertisements on refrigerators, car dashboards, watches? May 23, 2014

    Washington: You may soon see advertisements on your refrigerators, car dashboards, thermostats, glasses and even watches courtesy Google. According to a letter filed with the Securities and Exchange Commission (SEC) in December and disclosed on Tuesday, the search giant may serve ads on a different set of "mobile" devices, including...
  • Modi in, ads hailing Gandhi family martyrdom vanish from newspapers May 21, 2014

    New Delhi: The first sign of the Congress losing all influence over the government matters can be seen or noticed in today's newspapers across India. Today is the 23rd death anniversary of former Prime Minister Rajiv Gandhi, who was assassinated by the LTTE on May 21, 1991. Except a small...
  • Facebook unveils 'Audience Network', its longawaited mobile advertising network May 1, 2014

    Facebook took the wraps off its longawaited mobile advertising network, called "Audience Network," a product that enables Facebook to sell ads in mobile applications besides its own. For example, Coca Cola can show ads on a mobile game that a Facebook user has downloaded on his or her phone. The service...
  • Omar hits out at Idea pashmina shawls ad, says it's misleading April 21, 2014

    New Delhi: Jammu and Kashmir Chief Minister Omar Abdullah has accused Idea Cellular of fooling people through its 'no fooling' advertisement. Pointing out an ad on a Kahmiri handicraft salesman, Omar has said that the ad is misleading as the pashmina shawls are not supposed to pass a ring test...
  • Individuals cannot give advertisements against party, candidates: EC April 15, 2014

    A person not associated with a political party or not contesting elections is barred from giving advertisements on TV and radio against any party as it would indirectly benefit its political rivals. The Election Commission on Tuesday cited its 2004 order saying that advertisements by a person other than a political...
  • Google updates terms of service to clarify that Gmail emails are scanned to serve ads April 15, 2014

    Google updated its terms of service on Monday, informing users that their incoming and outgoing emails are automatically analysed by software to create targeted ads. The revisions more explicitly spell out the manner in which Google software scans users' emails, both when messages are stored on Google's servers and when they...
  • No political advertisement on government buildings: EC April 13, 2014

    Chandigarh: The Election Commission has decided that no advertisement of political nature shall be allowed on any building or space owned by the government or public sector bodies even if the space has been rented out to private contractors. The communique has been received in response to a complaint forwarded to...
  • US Internet ad revenue surpasses broadcast TV for the first time April 11, 2014

    New York: For the first time, US Internet advertising revenue has surpassed that of broadcast television thanks to sharp growth in mobile and digital video ads. That's according to a report from the Interactive Advertising Bureau, which said Thursday that Internet advertising revenue rose 17 per cent to a record $42.8...
  • Cost of BJP's advertisements more than Jharkand budget, alleges Hemant Soren April 9, 2014

    Jharkhand Chief Minister and JMM leader Hemant Soren on Tuesday claimed that the amount spent by BJP on media advertisements was more than that of the state's annual budget. "The BJP has spent over Rs 25,000 crore on its media advertisement while Jharkhand's annual budget is around Rs 15,000 crore," Soren...
  • PM race reaches Delhi Metro as Rahul, Modi posters vie for attention April 4, 2014

    New Delhi: The Congress has also joined the advertisement war with the BJP on Delhi Metro. A week after the BJP launched its election war by putting up 3400 posters of its prime ministerial candidate Narendra Modi inside the train coaches, the Congress has also put up over 1000 posters...
  • Congress fumes over Gujarat government's advertisement April 3, 2014

    Gujarat Pradesh Congress Committee (GPCC) president Arjun Modhwadia on Thursday slammed the state government for its advertisement on revised rates of premium on agricultural insurance to be paid by farmers, terming it "misleading" and "anti farmer". "As per the advertisement published in newspapers today, there is an unusual increase in the...
  • LS polls: BJP puts up 3,400 posters in Delhi Metro, Congress trails April 1, 2014

    New Delhi: For the first time, the Delhi Metro has become an advertising ground for the political parties with BJP racing ahead of its rivals, including Congress, by putting 3,400 posters inside the train coaches so far. While BJP has already put up the posters carrying its Prime Ministerial candidate...