ADVERTISMENT

  • Twitter's revenue falls short, stock tumbles 1 week ago

    New York: Twitter's stock dropped sharply as the company's revenue and outlook fell short of expectations at a time investors are looking for stronger advertising growth to make up for less-than-stellar user numbers. Twitter's adjusted earnings for the first quarter topped Wall Street estimates but revenue fell short of expectations and...
  • Jewellery company to discontinue 'racist' advertisement featuring Aishwarya Rai April 23, 2015

    Mumbai: Following the online furore over the 'racist' advertisement featuring Aishwarya Rai Bachchan with a child, the jewellery company has now decided to withdraw the campaign. The 41-year-old actress, who is the National brand ambassador for Kalyan Jewellers, had faced the wrath of activists after the print advertisement was published in...
  • Google, Microsoft, Yahoo under EU radar to check for transparency in search results April 18, 2015

    Brussels : Internet platforms such as Google, Microsoft and Yahoo! will be the subject of a widespread inquiry by European regulators to determine whether they are transparent enough in how they display search results. The inquiry will seek to address concerns of European business and politicians about the dominance of...
  • Microsoft SPOT smartwatch from 2004 wasn't a mere smartwatch, it was also a can of Axe deo April 17, 2015

    Back in the early 2000s, and long before the Apple Watch, Microsoft had taken a shot at wearables with its Smart Personal Object Technology (SPOT) initiative that apart from a smart wristwatch also included a travel clock and a key chain.A little-watched ad from back in 2004, featuring actor-director Spike...
  • McDonald's India wants you to 'Internet se hatt, for a few minute.' Watch this video and log out April 16, 2015

    The Internet has totally transformed our lives over the last two decades but not always for the better. In a new ad series McDonald's India cleverly mixes its advertising pitch with a public service announcement. While the three videos, that are essentially variants of the same, haven't yet reached viral...
  • I&B Ministry mulls putting recent advertisements in public domain for feedback April 12, 2015

    New Delhi: The Information and Broadcasting Ministry is planning to put all its recent audio-visual spots and print advertisements in public domain and seek people's feedback on their effectiveness. Sources said that the ministry, under whose mandate it is to publicise government programmes and initiatives, is also planning to seek advice...
  • YouTube Kids app is deceiving, targets young children with unfair and deceptive advertising: Consumer groups April 7, 2015

    Washington: The new YouTube Kids mobile app targets young children with unfair and deceptive advertising and should be investigated, a group of consumer advocates told the Federal Trade Commission in a letter on Tuesday. Google introduced the app in February as a "safer" place for kids to explore videos because it...
  • The 'Mauka' ad that would have been aired had India won the semi-finals April 6, 2015

    India's 'Mauka' was over when we lost the semi-finals against Australia in the ICC Cricket World cup. And thus it ended the streak of 'Mauka' ads that appeared on TV the moment we won. Did you ever stop to think what would have been aired had India won against Australia...
  • Twitter starts testing autoplay video feature in its iPhone, iPad app March 24, 2015

    New Delhi: After Facebook, Twitter is now testing autoplay video feature on its iPhone and iPad apps. As a test run, some iOS users in the US who use the Twitter app on their devices will be able to notice videos playing automatically without even pressing the play button. Videos which...
  • War on 'click fraud' puts online advertising revenue at risk March 23, 2015

    New York: A growing number of US companies, including MillerCoors and AIG, are stepping up the battle against online ad fraud by demanding proof that their ads have been seen by real people instead of computers hijacked by cybercriminals. Spurred by a warning in December by the Association of National Advertisers...
  • Google in talks to buy Indian startup InMobi: Source March 11, 2015

    Mumbai: Google Inc is in early talks to buy Bangalore-based start-up InMobi, in a move that would strengthen its offering in the increasingly competitive mobile advertising space, a source with direct knowledge of the matter said. InMobi, which helps companies target phones and mobile devices in their advertising, was launched in...
  • Instagram rolls out new 'carousel' ad feature; expect more promotional images in your feed March 5, 2015

    San Francisco: Instagram will let brand marketers showcase more images on its photo-sharing smartphone app, the Facebook-owned service's latest move to expand its money-making advertising features. The new "carousel ads" feature will let brands post multiple images, which users can scroll through by swiping their finger across the phone's screen. The idea,...
  • Smartphone users becoming more concerned about targeted ads: Study February 23, 2015

    New York: Smartphone users in the US are getting increasingly concerned about having their activity tracked to serve them targeted ads, a study has found. The online study conducted by global market research firm Ipsos on behalf of TRUSTe - a leading global Data Privacy Management (DPM) company - suggests that...
  • Govindacharya complains to EC against BJP advertisements February 7, 2015

    New Delhi: Former RSS ideologue KN Govindacharya on Saturday approached the Election Commission demanding action against BJP over its full-page advertisements in e-papers of various national dailies, saying it was a violation of the electoral law. In a representation to the poll watchdog, he alleged that BJP is soliciting votes for...
  • Delhi elections: BJP complaints to Election Commission against Kejriwal on ad issue February 2, 2015

    New Delhi: The Bharatiya Janata Party (BJP) on Monday lodged a complaint with the Election Commission (EC) against Aam Aadmi Party (AAP) chief Arvind Kejriwal over the statements made by him over an advertisement published by it in newspapers. Union Power Minister Piyush Goyal and BJP Delhi president Satish Upadhyay reached...
  • Alcohol TV ads linked with underage drinking: Study January 21, 2015

    Washington: Watching alcohol advertisements on TV may prompt drinking, binge drinking and hazardous drinking among underage youth, according to a new study. Researchers examined the reach of television advertising and its effect on drinking in young people. They conducted telephone-and web-based surveys with 2,541 adolescents and young adults between the...
  • Railways plan to generate Rs 2,000 crore from advertisement on its assets January 11, 2015

    New Delhi: In order to tide over its financial crunch, Railways is mulling over a plan to generate Rs 2,000 crore as additional revenue from non-tariff sources like advertisements on all rail assets including unused land, train and stations. A policy will be formulated to promote and generate revenue from advertisements...
  • Watch: The first bitcoin TV ads January 2, 2015

    Bitcoins may be down, but not out. BitPay, an electronic payment service, has launched a television campaign to popularise bitcoin transactions. The two ads are the first to promote bitcoin payments. Created by Felton Interactive Group, the ads showcase bitcoin and BitPay as a secure alternative to traditional credit-card transactions.Bitcoin,...
  • Ahead of polls, parties put up 3,000 advertisement panels in Delhi Metro December 28, 2014

    New Delhi: As Delhi Assembly elections loom on the horizon, the Delhi Metro has turned into an electoral battlefield with BJP and AAP putting up about 3,000 advertising panels in the coaches of almost 40 trains. While the AAP advertisements focus solely on its convener Arvind Kejriwal, visuals of Prime Minister...
  • Google launches Hindi advertising service December 16, 2014

    New Delhi: Online search giant Google has launched Hindi ads on its display network to allow advertisers reach out to 500 million Hindi speakers across the world. The move is part of Google's effort to stimulate the growth of Indic languages and extend support to more languages around the world, Google...
  • Candidates in Kashmir prefer Urdu newspapers for poll advertisements December 7, 2014

    Srinagar: With Assembly elections in full swing, it is raining advertisements for vernacular dailies in Kashmir as candidates and political parties try to reach out to the maximum number of electorate in the remaining three phases of the polls. A cursory look at the daily newspapers published from Srinagar shows...
  • App Graph: Twitter now tracks other apps you've installed on your phone; here's how to opt out November 27, 2014

    New York: Twitter said it is now tracking what other apps its users have installed on their mobile devices so it can target content and ads to them better. Twitter said Wednesday that users will receive a notification when the setting is turned on and can opt out using settings on...
  • Book Review: Author Arun Chaudhuri captures the world of advertising with his new book 'Indian Advertising Laughter And Tears' November 26, 2014

    As an Advertising Professional whose seen action in the trenches across close to four decades - frequently in hard close-up - I can assure you that India's Persuasion Industry has been very poorly documented, chronicled or archived. Part of our DNA, I guess, when you look towards a similar lapse...
  • Google Contributor: Google tests replacing web ads with contributions November 23, 2014

    San Francisco: Google on Thursday began rolling out a way for people to support websites they frequent and, in return, be rewarded with ad-free pages. A "Google Contributor" experiment was introduced with a handful of partners including tech news website Mashable and The Onion, which is known for clever satires. Google described...
  • Delhi Metro gets its first ad-wrapped train November 22, 2014

    New Delhi: In a first, the Delhi Metro on Saturday inducted into its fleet a train with advertisements wrapped on its exterior, a move aimed at augmenting its non-operational revenues. The train will run on the Dwarka-Vaishali route of DMRC's Blue Line which is one of the busiest in the entire...
  • Cluster buses in Delhi to get colourful advertisements November 16, 2014

    New Delhi: The orange cluster buses running in the national capital are soon set to get more colourful with a cover of advertisements. Replicating the idea in buses of cities like New York, London and Paris, ads will initially cover the left and back sides of the buses, and later...
  • Mobile phones, indecent dressing, vulgar advertisements lead to rape cases: UP Police October 30, 2014

    In a bizarre explanation for the rise in rape cases in the state, the Uttar Pradesh Police have now blamed mobile phone culture, bad influence of western culture and indecent dressing sense among women as reasons behind it. ...
  • Is the UP Police serious when it says vulgar clothes lead to rape? October 30, 2014

    In a bizarre explanation for the rise in rape cases in the state, the Uttar Pradesh Police have now blamed mobile phone culture, bad influence of western culture and indecent dressing sense among women as reasons behind it. ...
  • UP Police blames mobile phones, indecent dressing, vulgar advertisements for rise in rape cases October 30, 2014

    New Delhi: In a bizarre explanation for the rise in rape cases in the state, the Uttar Pradesh Police have now blamed mobile phone culture, bad influence of western culture and indecent dressing sense among women as reasons behind it. The observations were part of a reply to a Right...
  • 'Anti-Facebook' social network Ello gets fresh funding, promises to remain ad-free October 25, 2014

    San Francisco: Flush with a reported $5.5 million in fresh funding, upstart social network Ello on Thursday legally changed its corporate standing to back a promise to remain ad-free. Ello converted to a public benefit corporation, which it described as "a new kind of for-profit company in the USA that exists...