New York: Warner Bros. on Thursday will unveil a Web show from Charlie's Angels director McG that seeks to create a new genre the studio calls a "social series" by taking pictures, music and information from a viewer's Facebook page and putting it in the video.
The series, Aim High, marks one more way in which Hollywood's studios are trying to engage younger audiences on social media websites that have become competition for films, TV shows and other forms of entertainment.
Aim High, which will debut on October 18 and run for six episodes, stars Jackson Rathbone of Twilight fame as a high school student turned government operative named Nick Green who goes on weekly, top-secret adventures.
While Green's tale will feature action - McG's other film directing credits include Terminator Salvation and he was executive producer on TV's Nikita - and Rathbone is a key draw, the real star is not the actor. It is you....more
06:29 PM, Sep 29, 2011