BRAND

  • EBay brands itself as a place to 'shop the world' October 9, 2014

    New York: E-commerce site eBay is kicking off a global branding campaign that aims to draw attention to the wide array of goods it has available ahead of the holiday shopping season. It's the first time eBay has created a campaign with the same message across four of its biggest markets:...
  • Exclusive: Walmart looking beyond multibrand retail September 20, 2014

    President & CEO, Walmart India says that the company is looking beyond multi brand retail and plans to open 50 cash and carry stores by 2020. ...
  • Shah Rukh Khan enjoys working hard as over 20 brands depend on him September 19, 2014

    Bollywood actor Shah Rukh Khan said he enjoyed working hard as more than 20 brands depend on him to deliver. He said, "I was one of the first ones to start endorsements at this level. There was a time when actors looked down upon advertising. ...
  • Brand USA eyes over 1 million Indian visitors to US in 2015 September 14, 2014

    New Delhi: Aiming to attract over a million visitors from India, the US is undertaking various promotional initiatives to position itself as a premier travel destination. Brand USA, established by the Travel Promotion Act 2010 as a publicprivate partnership responsible for promoting US, plans to develop online, social and digital...
  • The mystery of the missing 'i' in the Apple Watch September 11, 2014

    San Francisco/New York: Apple's Tuesday launch was a marketing extravaganza stuffed full of gadgets, corporate hyperbole and celebrities of every stripe. One thing was missing: the "i" in front of the Watch. Apple's prefix has anchored the brand names of generations of products, from its phone to the iPad. But in...
  • Centre will not allow FDI in multibrand retail: Nirmala Sitharaman September 8, 2014

    New Delhi: The NDA government will not allow foreign direct investment in multibrand retail, Commerce and Industry Minister Nirmala Sitharaman said on Monday. "We are clear that FDI will not be allowed in multibrand retail trade. We shall not entertain FDI in MBRT. There is no...
  • How infilm branding dilutes the impact of 'Mary Kom' September 7, 2014

    There's no denying the fact that filmmakers promote brands through their projects to woo consumers. Even though the results aren't always impressive, advertisers still feel brand placement in films is the ideal way to resonate with the viewers. But how would you react when a film is rewritten to incorporate...
  • Katy Perry: Divorce from Russell Brand was emotionally traumatic August 2, 2014

    Los Angeles: 'Roar' hitmaker Katy Perry says her divorce from Russell Brand was emotionally devastating. Perry, 29, and Brand, 39, finalised their divorce in 2012 and the singer says it was incredibly traumatic, reported the Rolling Stone magazine. "It was emotionally traumatic for me. It was the death of a...
  • Unfair to ask someone to keep justifying their patriotism: Sania Mirza July 25, 2014

    New Delhi: Deeply hurt by the ongoing controversy over being made the brand ambassador of Telangana, Sports icon Sania Mirza said, "Hope this is the last time I have to come out and talk about it. It is unfair to ask someone to keep justifying or keep reiterating their patriotism...
  • BJP opposes Sania honour: Are we insulting our champions? July 24, 2014

    A Bharatiya Janata Party leader has stirred a controversy by opposing tennis star Sania Mirza's appointment as the new brand ambassador for Telangana. BJP MLA K Laxman even went to the extent of calling Sania the daughterinlaw of Pakistan as she married Pakistani cricketer Shoaib Malik in 2010. CNNIBN takes...
  • Politicians vs Sania: Has Sania Mirza been insulted by our political class? July 24, 2014

    The Bharatiya Janata Party leader has stirred a controversy by opposing tennis star Sania Mirza's appointment as the new brand ambassador for Telangana. BJP MP K Laxman even went to the extent of calling Sania as the daughterinlaw of Pakistan. ...
  • BJP leader K Laxman calls Sania Mirza "daughterinlaw" of Pakistan July 24, 2014

    Telangana BJP leader K Laxman on Thursday opposed the state government's decision to appoint tennis icon Sania Mirza as the brand ambassador of Telangana, terming her as "daughterinlaw" of Pakistan. ...
  • Sania Mirza is daughter of India, says Renuka Choudhary July 24, 2014

    Senior Congress leader Renuka Choudhary came out strongly in support of tennis star Sania Mirza. She said, "Sania Mirza is our daughter. She is a sportswomen. What is the issue." The remarks came in the backdrop BJP leaders opposing Sania's appointment as Telangana brand ambassador. ...
  • I am an Indian and will remain so until the end of my life, says Sania Mirza July 24, 2014

    New Delhi: Indian tennis star Sania Mirza on Thursday broke her silence on the controversy over her appointment as the brand ambassador of newly carved state Telangana. Sania said that she is an Indian and will remain so until the end of her life. She said, "I am married to Shoaib...
  • Leaders come out in support of Sania Mirza as BJP targets her July 24, 2014

    New Delhi: The appointment of tennis star Sania Mirza as the brand ambassador of newly carved state of Telangana has stirred a controversy with Bharatiya Janata Party leaders questioning her loyalty towards India. Telangana BJP MLA K Laxman raised the matter in the Assembly and called Sania the daughterinlaw of...
  • BJP MLA opposes Sania Mirza becoming Telangana brand ambassador, calls her daughterinlaw of Pakistan July 24, 2014

    Hyderabad: A Bharatiya Janata Party leader has stirred a controversy by opposing tennis star Sania Mirza's appointment as the new brand ambassador for Telangana. BJP MLA K Laxman even went to the extent of calling Sania the daughterinlaw of Pakistan as she married Pakistani cricketer Shoaib Malik in 2010. Laxman raised...
  • Sania Mirza lacks credentials to be Telangana brand ambassador: BJP July 24, 2014

    Hyderabad: Telangana BJP leader K Laxman on Wednesday flayed the TRS government's decision to appoint tennis star Sania Mirza as brand ambassador of the newly carvedout state, terming her as "daughterinlaw" of Pakistan and questioning her credentials for the honour. Sania was born in Maharashtra and settled in Hyderabad only later...
  • Sania Mirza appointed brand ambassador of Telangana July 22, 2014

    Hyderabad: Indian tennis star Sania Mirza was on Tuesday appointed 'Brand Ambassador' of Telangana. She will promote the new "state's interests" in India and abroad, according to Industrial Infrastructure Corporation Managing Director Jayesh Rajan. Chief Minister K Chandrasekhar Rao handed over a letter of appointment and also a cheque of Rs...
  • FDI in Multi brand retail not welcome: Nirmala Sitharaman June 14, 2014

    Commerce and Industry Minister Nirmala Sitharaman said that FDI in Multi brand retail is not welcome. "We have initially made a very clear commitment that in multibrand retail, opposition is very clear. FDI in Multi brand retail is not welcome at the moment." She had called on Prime Minister Narendra...
  • President's address: The right roadmap for India? June 9, 2014

    Addressing the joint session of Parliament, President Pranab Mukherjee laid out the roadmap for the new government headed by Prime Minister Narendra Modi. The President congratulated the newly elected government saying that India had made a wise choice by voting for a united and strong government. CNNIBN takes the calls...
  • President outlines Modi government's agenda, focus on 5 Ts, 3 Ds, 3 Ss June 9, 2014

    New Delhi: Addressing the joint session of Parliament, President Pranab Mukherjee laid out the roadmap for the new government headed by Prime Minister Narendra Modi. The President congratulated the newly elected government saying that India had made a wise choice by voting for a united and strong government. Narrating the statement...
  • Management students working on a 'Brand Namo' case study May 19, 2014

    A group of students of a management institute in Indore have initiated a case study on 'Brand Namo' which has established itself as a major political force in the country. "Four of our students are working on a case study on how 'Brand Namo' was established," Devi Ahilyabai Vishwa Vidyalaya's (DAVV)...
  • Russell Brand opens up on Winfrey's show about drug addiction March 7, 2014

    Los Angeles: Russell Brand sat down with Oprah Winfrey for a candid conversation about drug addiction on the latter's talk show. Brand will be seen sharing information about his former struggles with heroin and how life slowly recovered, in the premiere episode of Oprah Prime, airing Sunday, reports entertainment weekly. Lindsay Lohan...
  • These photos of Sachin Tendulkar demonstrating batting techniques to blind children will melt your heart March 5, 2014

    Sachin Tendulkar, Brand Ambassador, UNICEF South Asia Region, demonstrated batting techniques to visually impaired children at a blind school near Mandangad in Ratnagiri district on March 4, 2014. These PTI photos showed him also demonstrating hand washing to visually impaired children. ...
  • Katy Perry, John Mayer to marry this summer? February 26, 2014

    London: Pop star Katy Perry is reportedly planning to marry her musician boyfriend John Mayer in June. The 'Who You Love' hitmakers, who have been dating around 18 months, sparked speculation they were engaged when 'Prism' singer stepped out on Valentine's Day wearing a ring on her engagement finger, reported...
  • Tata India's most valuable brand; Apple on top globally February 18, 2014

    London: Diversified conglomerate Tata group was on Tuesday declared India's most valuable brand with a value of $21.1 billion, while USbased technology giant Apple has retained its top position globally with about $105 billion. According to a list released on Tuesday of world's 500 most valued brand, Brand Finance Global...
  • Philip Seymour Hoffman a victim of drug laws: Russell Brand February 8, 2014

    London: Funnyman Russell Brand has said that Philip Seymour Hoffman was a victim of "stupid" drug laws. Brand criticised the stigma attached to drug addicts and the "ineffective" drug laws, which he said made the late actor's death "inevitable", reported Guardian online. Brand said that while laws continue to...
  • Ivo Karlovic hits 44 aces at Zagreb Indoors February 5, 2014

    Croatia: Croatia's Ivo Karlovic hit a recordequaling 44 aces to defeat Daniel Brands of Germany and advance to the second round of the Zagreb Indoors tournament on Tuesday. The towering Karlovic matched the record of Mark Philippoussis in the number of aces in a bestofthree match, beating Brands 67 (4), 75,...
  • Rajasthan government reverses Congress decision to allow FDI in retail February 1, 2014

    The Bharatiya Janata Party government in Rajasthan has reversed the earlier Congress regime's decision on allowing foreign direct investment (FDI) in retail in the state. In a letter to Union Minister of Commerce and Industry Anand Sharma, Chief Minister Vasundhara Raje said: "The (Rajasthan) government has studied the proposal and its...
  • Karnataka BJP's 'Chaiwala My PM' campaign to help build brand Modi February 1, 2014

    Bangalore: Strengthening 'brand' Narendra Modi ahead of Lok Sabha elections, the BJP unit of Karnataka on Saturday launched 'Chaiwala My PM' campaign in the southern state. The state unit has initiated the campaign as a branding strategy using Modi's background as a teaseller as its USP. BJP workers on Saturday set...