San Francisco: Google Inc is set to become the biggest earner in US display ads this year, taking the No. 1 rank away from Facebook Inc and cementing its dominant presence in online advertising.
Google's rising clout in display ads - the boxes with images and video found on websites - has come on the back of growth in video advertising on its YouTube subsidiary, as well as mobile advertising through Admob, a company acquired by Google in 2009.
This year, Google will claim 15.4 per cent of display ad dollars, or $2.31 billion, compared to Facebook's 14.4 per cent, or $2.16 billion, according to projections by eMarketer, a digital advertising research firm.
But it added that publishers across the board have been bruised by weaker-than-expected display advertising demand this year as large brands withheld splurging on costly digital campaigns....
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There's an old saying about newspapers: They aren't delivering news to readers, but readers to advertisers. But as many newspapers migrated to the web, where readers, in most cases, hate to pay for news at all, the saying evolved to: If you're not paying for it, you're the product. Dismal as it may sound, most people realise that is the way the media business operates. Readers rarely pay full or...
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