Im Feeling Lucky is a memoir by one of Googles early employees. Edwards was one of the few non-geeks in Googles early years. He worked in marketing, and was, in fact, the one responsible for much of the search engines tone in its interface with users.
Its hard to remember a time when Google wasnt ubiquitous, but, as the book shows, it took some time to get there, and the ride wasnt an easy one. Edwards provides us with a fascinating inside look into a giant in the making, a company that pretty much made up the rules as it went along and the rather strange assortment of individuals who worked there and helped create both the behemoth and the ethos, not least Larry Page and Sergey Brin, Googles founders.
Of course, Edwards himself is very much a part of the book, but the pace of life in the Googleplex, the genius-level IQs and tech skills of his colleagues, not to speak of his own self-deprecating sense of humour and smooth writing, ensure that you frequently forget it is a memoir.
Speaking of making the rules up, Steve Jobs pretty much defined that spirit, right through his path-breaking career in Apple and Pixar. Isaacsons biography is a wrist-breaker of a book that, nevertheless, is hard to put down....
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01:08 PM, Jan 16, 2012
