Mumbai: Just as the World Cup madness was settling in, the Indian Premium League (IPL) is about to begin. As season 4 of IPL starts on Friday, ad rates are skyrocketing thanks to India winning the World Cup.
"Endorsement is not something a cricketer should think aboutbut I will happily accept what comes and hopefully there are many more to come," said Team India skipper MS Dhoni.
The world cup windfall hasn't yet stopped, and with the IPL following close on its heels, the players are expected to earn at least 30 per cent more. The last remaining ad spots for IPL are reportedly being sold for 20-30 per cent more, with the most recent rates have been quoted as Rs 6.5 lakh per 10 seconds.
Sources say IPL could turn into a Rs 1000 crore brand this edition and skipper Dhoni's Chennai Super Kings is expected to benefit immensely in terms of sponsorships. Gautam Gambhir who had the highest auction price is also expected to turn around KKR's fortunes, while Yuvraj Singh's world cup performance is expected to generate positive interest in the new Pune team....more
08:09 AM, Apr 07, 2011