Vatican City: The Vatican will unveil the latest instalment in its social media transformation next week - a Facebook page dedicated to the upcoming beatification of Pope John Paul II, officials said.
The site, which will link to video highlights of John Paul's 27-year papacy, is designed to promote the May 1 beatification. But it may well continue beyond given the global and enduring interest in the late pontiff, Vatican officials told The Associated Press.
The Vatican's first attempt at an event-themed Facebook page - to promote Pope Benedict XVI's September trip to the United Kingdom - is still active six months later and updated near-daily with 10,000-15,000 regular fans checking in, said Monsignor Paul Tighe, the No. 2 in the Vatican's social communications office.
"What we found is that Facebook doesn't just share information, it creates community," Tighe said in an interview Friday. "People begin talking to each other and sharing ideas."...more
10:46 AM, Mar 14, 2011